The Power of Subconscious Processing

When facing an important decision, it’s a fairly common piece of advice to “sleep on it.” The operative idea is this: in many situations, you can’t quickly sort out the various factors and considerations by using only your conscious mind. However, if you give your subconscious mind time to work on the problem, it’s likely to help you produce a good choice of how best to move forward.

Scientists have been studying this phenomenon and have discovered something surprising: the same parts of your brain that light up with activity when you’re consciously thinking about a…